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Books and media are excellent ways to present your thoughts to the society as well as get known about what others think.

If you are a reader or a watcher, and want to be updated with the latest information, there are several media for you to get knowledge from. They are books and various other media such as mass media like newspapers and magazines, (books and manuscripts too come under this), print media which communicate through paper and canvas, news media which refer to a division of mass media which focuses on giving  current happenings to the public and include the print media like newspapers, and broadcast media like TV, radio etc. and internet-based media, publishing media which refer to the traditional media like books and newspapers, and the contemporary micropublishing, websites, blogs, video images etc., advertising media which will appeal and give you an information about different products, broadcast media which will transmit various programs to you through audio and video signals, digital media like computers, electronic media like video and audio recordings, multimedia presentations, slide presentations, and so on, multimedia which is a combination of text, still images, audio, video and animation, new media which is a broad-spectrum term combining the traditional media like films, music, images, spoken and written words etc. with the computer-enabled communications, mainly internet, recording media like gramophone records, floppy disc, CDs, DVDs and the social media which is the latest media for social interaction, which uses the most accessible publishing techniques and they use web-based technology to convert and broadcast media monologues into social media dialogues.

If you want to present your thoughts in form of a book, a blog, a newspaper column, or through a TV or a radio program, there are some rules you can follow.

Firstly you should build your trust and credibility. For this you should get blended into the social life, understand what people think, what their problems are, what they like and what they don’t like, what are the social issues etc. When you will do this and present the information through your book or any media, the readers will have a trust that you are speaking for them. You can visit the websites of the people you want to know more about and get connected with, and observe how they connect with each other. When you get a confidence about how to interact, begin with writing thoughtful feedbacks on others’ blogs. This will make the blogger come to know that you are listening and that helps him or her build up credibility. Your credibility will automatically follow.

When you mix up with people, you will learn about what people want exactly and then you can build up your book, or blog, or article, or column accordingly. Your product that is the book or whatever should be a representative of maximum people. And then, you should respond to all the comments you get, though in short, and don’t forget to give thanks to the people whose ideas you have applied.

 

You can share relevant and appropriate knowledge with the people who are ready to receive it. This is like getting permission to reach them through the media. Then you can start building your content. You should be able to build ‘compelling’ text, images, audio or video and that will decide how much people want to read or watch it. In this process, you can ask yourself three basic questions and then decide; and they are: First, what field of expertise and information do I have and how can I best convey it to people? Second, is there something by which my consumers will be able to connect with each other in a better way? Third, which medium I am the most appealing with – text, images, audio or video?

You will have to work hard, of course. When you want to connect with people, and you are passionate about it, there is no time for fun here and there.

You should be smart enough to use every tool to get popular and people should know that you are with some thoughts you want to share. Advertise your product by any means and make it reach more and more people.

 

Today’s demand is global communication and books and media play a vital role in it. We should make the maximum use of both of them.

 

 

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O’Reilly-Strata Business Summit – San Jose 2018

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